Small Business Marketing Book Review – People and Your Business

What if somebody told you one critical key to business success was to practice the principle of the Golden Rule in your business? The idea seems to somehow run counter to so much of what we’ve been taught about business, doesn’t it? Yet, what if that same source convinced you through case-study after case-study that application of the Golden Rule in business actually leads to success?

Let us introduce Frederick Reichheld and his book The Loyalty Effect. While not a small business marketer, but rather an expert business consultant, what Reichheld teaches us about loyalty is worthwhile reading for any small business owner or manager.

Did we say “worthwhile”? Scratch that; pencil in the phrase “urgently essential”, instead. This book is that vital to a small company.

The Loyalty Effect focuses on three groups of people critical to business success: Customers, Employees, and Investors. For most small business, the investor is the owner, so for our brief review in this article we will focus on Customers and Employees.

Reichheld is a definite advocate of customer retention. He convincingly demonstrates time and again that small percentage increases in customer retention have huge impacts on profits. This read will be a just-right fit for those of you having problems focusing on the right customers. If you will take the time to trudge through this book, and really understand most of its principles (we found Chapter 8 to be the toughest) then not only will the marketing of your business improve, but so will your profits.

Isn’t that the reason for all this focus on marketing, anyway?

And Reichheld really opened our eyes to how important employees are in retaining customers. If a company treats their employees right, those employees become more efficient and productive in their daily tasks. Profits go up, retention increases.

Reichheld stresses again and again that a company’s prime mission needs to be creating customer value. Most of you in small business realize this, but it’s reaffirming to see hard-and-fast facts to back up what many of us intuitively know. Customers don’t come to a small business looking to boost our profits; they arrive seeking value. If we consistently create value, profit will come.

Another key point for small business owners is the importance of leadership. If you need to go down to the bookstore and browse through The Loyalty Effect before you buy it, flip over to page 246. Reichheld has studied several large and successful businesses, and concludes here that most of them had leaders with an “intuitive grasp” of how important loyalty is. This is critical for business success, regardless of business size. While not written to be a rah-rah inspirational book, Reichheld’s arguments and his examination of the role strong leaders play in forming great companies reinforces just how important to the bottom line it is for a small business owner to be a good leader.

So much of Reichheld’s book seemed familiar; akin to common sense…after we read it. Treat employees well and they’ll perform well for you; we’ll that’s pretty basic, now isn’t it? But we tend to forget, we tend to think we need to cut corners or just “improve efficiency” and that’ll lead to greater profits. In the short term it very well may, but Reichheld argues effectively that in the long run it’s only by creating value for our customer that we build profitable businesses.

Remember, People is the third element–along with Brand and Package–of any small business marketing success story. Taking a week or so and reading Frederick Reichheld over lunch or before lights out at night is a great way to hone your “people productivity”.

© 2006 Marketing Hawks

Business Requirement: An Innovative Business Solution

Primarily, a business requirement is indeed necessary in any businesses. Such business requirements document or also known as the BRD is classified as a great innovative and alternative business solution for any business projects. These sets of projects may include many processes such as the documentation of customer needs and expectations, project management and implementation, and a lot more.

Creating your own business or software requirements may seem to be a critical activity. Thus, this must be performed and administered accordingly to achieve and obtain your business organizational objectives, goals while you all move forward towards an independent solution on a specific business procedural system.

Any business entity must take initiatives to modify and develop existing products or services that they offer. More so, they also have to be willing to introduce new devices, products, services, both software and hardware so as to expand their market and open new horizons as well as avenues for more profit and revenues. Hence, when such development is done, a new business requirement document must be created and introduced.

A particular business requirement document or BRD has many common objectives. Some of them are the following:

a. Gaining concrete contract, agreement or mutual understanding between and among stakeholders.

b. Creating a solid foundation to be able to communicate using innovations towards such a service provider, a program or a technological system.

c. Addressing the issues and other matters on how to meet and satisfy customers’ and business’ needs and demands.

d. Providing necessary inputs into the next phase for such relevant project.

e. Describing the possible ways on how the customer or business needs will be met by the innovating and finalizing business solutions.

Truly, the business requirement document or BRD is referred to by many business experts, entrepreneurs and business enthusiasts as the ultimate foundation for all subsequent project deliverables, relating what inputs and outputs are connected with each process function. Distinguishing between the business solution and the technical solution, the BRD shall be addressing or answering the questions on business capabilities, plans, programs, and involvements.

Creating or putting up a team or a pool of experts such as computer programmers may seem to be a good idea. This lessens the workloads and simplifies everything; thus, it tends to prioritize and observe quality, effectiveness and efficiency. Coming up with consistent, reliable and accurate inputs, processes and outputs, business requirement will surely work at its best – advantageous for you and your business.

Business requirement programmers, analysts and experts should always consider the technical and contextual aspects of the documents or specifications. Also considered as business models and paradigms, these BRDs include detailed descriptions, summaries and other information that you and your market need to know and familiarize. Diagrams, charts and other means of representations may also be useful to maximize resources and for easy understanding.

Tagged as a mere foundation and ultimate framework of the business’ development programs and new projects, business requirement may also involve and include some updates and changes in working activities and practices.

So what are you waiting for? Go and get your newly constructed, written and developed business requirement document today and see better results in your own business.

What Does the Home Business Solution Mean to You?

Best of the Best

Business professionals in any capacity working for some corporation or other in their respective departments see the home business solution once and get it.

It reads like a checklist of stuff they need to in order to ‘make it on their own.’ (executive envy of the CEO or owner)

1. Set my own hours, and design a personalized business plan
2. Get started immediately and learn while I earn
3. Know exactly what to do next with my step by step business system
4. Leverage the internet and the international market for unlimited income potential
5. Know that the business system is going to work

How To Be Sure

It isn’t just people losing their jobs and homes.

We’re watching vacation resorts changing hands, going up for auction or getting split apart by developers in a position to capitalize on the misfortune of others.

Business professionals are flocking to online home business opportunities without hesitation because they understand why they offer the most lucrative potential.

• Online business has continued to skyrocket regardless of the economy
• The consumer base keeps growing rapidly
• It only takes a few weeks to setup a fully automated internet business

In My Spare Time?

My wife always laughs when people speak about spare time. For most of us that’s an illusion. The truth is anyone can create spare time. Sound impossible? Let me explain.

1. This article was written between my morning cup of coffee and my breakfast
2. A brisk evening walk before bed and no TV allows you to wake up an hour earlier
3. In 20 minutes I can write at least 10 ads, post 10 tweets, or post to a blog
4. 1 article, video or training session per day for 30 days yields actual returns
5. You can do research, post, tweet or make phone calls from the park while watching the kids play

One of the best benefits of the online home business solution is that you don’t have to be at home, or spend a great deal of time building this cyber structure that can last indefinitely. I say indefinite because it’s hard to imagine it going away.

What It Means?

If you want to generate extra income, or replace your current income this is the solution.

In order to live where you want, go where you want, when you want, running a work at home business from anywhere covers just about every imaginable lifestyle.

You get immersed in a community of entrepreneurs who live exciting fulfilling lives and discover very quickly that they share one thing in common with you; they found the solution.

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