Here is What Life is Really Like For Small Business Brokers

Among the most intriguing career choices for business people is to become small business brokers. Many people who have burned out or retired from a corporate or even a small business position are attracted to this field because of its many benefits.

But does the reality match the myths about this work? Here’s a frank look into some of the popular claims about the profession.

1. Make a six figure income your first year.

Actually that’s true. Of course the six figures include all the numbers on both sides of the decimal point.

Sure there are small business brokers making $100k plus. Most likely they’ve been at it awhile. They have proven to the genie who sits on the bag with all the gold that they’re worthy of abundant rewards for mastering the many trials put in their way. Those include, for example, the “clients” who can’t or won’t perform as promised, and the trolls who climb out from under the bridge so they can kill deals.

2. Have complete control over the way you spend your time.

What a privilege to be able to call your day your own, with no one to tell you what to do. Unfortunately it’s not the full day, just those few hours between the 11:00 o’clock nightly news and the rooster’s announcement at dawn.

Guess when that “can’t miss” session with the landlord is going to happen – the very day you had planned to start the vacation trip you’ve long promised your family.

Prospective small business brokers eagerly anticipating the chance to get out on the golf course in the middle of the day don’t know about the owners who will require hours-long meetings about their possible interest in selling out. And there are buyers who somehow get in the mood to make offers only during those holiday weekends when everyone else is at home greeting relatives and firing up the barbecue.

3. The opportunity of working with smart and successful associates.

This is very appealing to the would-be business broker who’s spent years in the workforce dealing with dumbbells and with co-workers so slow that a sloth looks ambitious by comparison.

There are bright, energetic and professional small business brokers who get things done. But don’t expect them to want to do those things with you. And you may be justified in complaining that they’re greedy and rude.

Then, when you’ve been in the business for a while, have some good listings, motivated and qualified buyers and a solid reputation, you’ll be accused of the same things. You may switch from the “for” side to the “against” side of the “cooperation” debate the first time you find out your seller’s confidential information is circulating on twitter, and discover the other broker’s buyer doesn’t understand the meaning of the confidentiality agreement. Or when you get a letter from an attorney asking you to reimburse a buyer or seller for their losses – losses caused by misrepresentations and promises that came from the other broker you agreed to work with.

4. The chance to do meaningful work that really helps people.

There will be times when a seller or buyer will actually say “thank you.” And you’ll feel good about having given the client smart advice and negotiating well on his or her behalf.

Just hope there are enough of those satisfying moments to balance out the frustrations and disappointments caused by those who stand you up, lie to you, change their minds and kill your deals.

So, while there are substantial joys and benefits for those working as small business brokers, it takes guts, determination and perseverance to make the career really yield those rewards. And it’s a good idea, when starting out on this adventure, to have a year’s living expenses in the bank.

7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

Business Requirement: An Innovative Business Solution

Primarily, a business requirement is indeed necessary in any businesses. Such business requirements document or also known as the BRD is classified as a great innovative and alternative business solution for any business projects. These sets of projects may include many processes such as the documentation of customer needs and expectations, project management and implementation, and a lot more.

Creating your own business or software requirements may seem to be a critical activity. Thus, this must be performed and administered accordingly to achieve and obtain your business organizational objectives, goals while you all move forward towards an independent solution on a specific business procedural system.

Any business entity must take initiatives to modify and develop existing products or services that they offer. More so, they also have to be willing to introduce new devices, products, services, both software and hardware so as to expand their market and open new horizons as well as avenues for more profit and revenues. Hence, when such development is done, a new business requirement document must be created and introduced.

A particular business requirement document or BRD has many common objectives. Some of them are the following:

a. Gaining concrete contract, agreement or mutual understanding between and among stakeholders.

b. Creating a solid foundation to be able to communicate using innovations towards such a service provider, a program or a technological system.

c. Addressing the issues and other matters on how to meet and satisfy customers’ and business’ needs and demands.

d. Providing necessary inputs into the next phase for such relevant project.

e. Describing the possible ways on how the customer or business needs will be met by the innovating and finalizing business solutions.

Truly, the business requirement document or BRD is referred to by many business experts, entrepreneurs and business enthusiasts as the ultimate foundation for all subsequent project deliverables, relating what inputs and outputs are connected with each process function. Distinguishing between the business solution and the technical solution, the BRD shall be addressing or answering the questions on business capabilities, plans, programs, and involvements.

Creating or putting up a team or a pool of experts such as computer programmers may seem to be a good idea. This lessens the workloads and simplifies everything; thus, it tends to prioritize and observe quality, effectiveness and efficiency. Coming up with consistent, reliable and accurate inputs, processes and outputs, business requirement will surely work at its best – advantageous for you and your business.

Business requirement programmers, analysts and experts should always consider the technical and contextual aspects of the documents or specifications. Also considered as business models and paradigms, these BRDs include detailed descriptions, summaries and other information that you and your market need to know and familiarize. Diagrams, charts and other means of representations may also be useful to maximize resources and for easy understanding.

Tagged as a mere foundation and ultimate framework of the business’ development programs and new projects, business requirement may also involve and include some updates and changes in working activities and practices.

So what are you waiting for? Go and get your newly constructed, written and developed business requirement document today and see better results in your own business.

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